Continued Fragmentation of the Streaming Ecosystem Causing Chaos, Frustration for Consumers
“As the country continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a recent Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by viewers.
Along with dominance comes accountability. Consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.” Source: Horowitz Research
See the research summary here.
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Cheryl A. Seraile is an Omni-channel Marketing & Strategy Maven, with a passion for uncovering new trends and insights about consumers, demographics, culture and the world.