Continued Fragmentation of the Streaming Ecosystem Causing Chaos, Frustration for Consumers

“As the country continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a recent Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by viewers.

​Along with dominance comes accountability. Consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.” Source: Horowitz Research

See the research summary here.