My Story
Throughout my 20-year career, I have been responsible for creating, evaluating, and executing integrated marketing programs using all elements of the brand-building portfolio. My expertise encompasses marketing services on both the manufacturer and agency/consultant sides, and I have significant experience with C-suite leaders in Fortune 100 corporations as well as entrepreneurial businesses.
My background includes collaborating with global cross-functional partners to launch new products and processes. My line management and consultant expertise include a diversity of brand management assignments with companies such as Procter & Gamble, Bayer, Pfizer, Modem Media, and Seagram, among others.
I earned my BA from Wellesley College and have obtained management training at the Center for Creative Leadership (U of MD) and at INSEAD in Fontainebleau, France.
My background includes collaborating with global cross-functional partners to launch new products and processes. My line management and consultant expertise include a diversity of brand management assignments with companies such as Procter & Gamble, Bayer, Pfizer, Modem Media, and Seagram, among others.
I earned my BA from Wellesley College and have obtained management training at the Center for Creative Leadership (U of MD) and at INSEAD in Fontainebleau, France.
Expertise
- Advertising & Positioning
- Agency & Vendor Management
- Business Development
- Cross-Functional Teams
- Digital & Social Media
- Integrated Marketing
- Multicultural Audiences
- NPD & GTM Coordination
- P&L Management
- Research & Insights
- Trend Analysis
Organizations & Brands
Contact Seraile BrandingIQ today for a free Ask a Brand Marketer consultation and learn how to optimize your marketing efforts, without all of the effort.