My Story
Throughout my 20-year career, I have been responsible for creating, evaluating, and executing integrated marketing programs using all elements of the brand-building portfolio. My expertise encompasses marketing services on both the manufacturer and agency/consultant sides, and I have significant experience with C-suite leaders in Fortune 100 corporations as well as entrepreneurial businesses.
My background includes collaborating with global cross-functional partners to launch new products and processes. My line management and consultant expertise include a diversity of brand management assignments with companies such as Procter & Gamble, Bayer, Pfizer, Modem Media, and Seagram, among others.
I earned my BA from Wellesley College and have obtained management training at the Center for Creative Leadership (U of MD) and at INSEAD.
My background includes collaborating with global cross-functional partners to launch new products and processes. My line management and consultant expertise include a diversity of brand management assignments with companies such as Procter & Gamble, Bayer, Pfizer, Modem Media, and Seagram, among others.
I earned my BA from Wellesley College and have obtained management training at the Center for Creative Leadership (U of MD) and at INSEAD.
Expertise
- Advertising & Positioning
- Agency Management
- Business Development
- Cross-Functional Teams
- Digital & Social Media
- Integrated Marketing
- Multicultural Audiences
- New Product Development
- P&L Management
- Project Management
- Research & Insights
- Trend Analysis
Organizations & Brands
