Hispanic Heritage Month, observed from September 15th to October 15th, honors the culture, experiences, and contributions of Hispanic and Latinx Americans. This year, organizations can make Hispanic Heritage Month more than a celebration – it can become a call to action to better support the thriving, but still underrepresented Hispanic business community.
Hispanic-owned businesses now account for over 5% of all U.S. firms, employing more than 3 million people and generating $500 billion in revenue. From 2012 to 2022, the number of Hispanic-owned businesses grew at more than three times the national average rate. But Hispanic entrepreneurs still face obstacles in accessing capital, contracting opportunities, and equitable representation across industries.
Here are some ideas for how businesses can step up during Hispanic Heritage Month 2023:
Hispanic Heritage Month is the optimal time to re-evaluate business relationships and purchasing behavior through an equity lens. Because supporting Hispanic-owned companies is not only a moral imperative, but an economic one – it’s good for business, community, and the nation’s prosperity as a whole. Equity in entrepreneurship lifts us all.
#HispanicHeritageMonth #LatinxHeritageMonth #HispanicBusiness #LatinxBusiness
In honor of Hispanic Heritage Month, take a look at “The Latino Experience” - a three-hour presentation of nonfiction and fiction short films that explore a broad collection of experiences, perspectives, and points of view highlighting the diversity of the Latino/a/x community and illuminating the vibrancy of the United States and Puerto Rico.
#LatinoExperiencePBS #HispanicHeritageMonth #SeraileBrandingIQ
Cheryl A. Seraile is an Omni-channel Marketing & Strategy Maven, with a passion for uncovering new trends and insights about consumers, demographics, culture and the world.