Seraile BrandingIQ Blog

Celebrate Martin Luther King Jr. Day

1/16/2023

A great resource of images, articles, reflections on this important, great American.
Home | Martin Luther King Jr: An extraordinary life (seattletimes.com)
#MartinLutherKingJrDay #BlackHistory #SeraileBrandingIQ #SeattleTimes

Happy New Year!

1/2/2023

Celebrate Asian American and Pacific Islander Heritage Month!

5/15/2022

Celebrate Asian American and Pacific Islander Heritage Month this May and check out some great programming on your local PBS channel. #AAPIHeritageMonth2022 #PBS #KCTS9

Celebrate Women's History Month

3/7/2022

Check your local PBS channel for an informative selection of documentaries celebrating Women's History Month.
From KCTS9: Celebrate Women's History Month by exploring pivotal points in American history and learning more about women who fought for progress. Here's what to watch.https://lnkd.in/eaHSKvh3

#WomensHistoryMonth2022 #KCTS9 #PBS

Celebrate Black History Month

2/7/2022

Check your local PBS channel for compelling Black History Month programming.
From KCTS9: This Black History Month, we have new specials and documentaries airing, from American Masters’ “Marian Anderson” and the America Reframed special “Fannie Lou Hamer’s America.” We'll also be airing favorite programs about Black history and icons, such as Ken Burns' Muhammad Ali, In Their Own Words with Chuck Berry, and Josephine Baker: The Story of an Awakening.
To find more programming with a focus on Black history and heritage, visit Black History, Culture & Educational Resources (kcts9.org)

#BlackHistoryMonth2022 #PBS #SeraileBrandingIQ

Celebrating Martin Luther King, Jr in 2022

1/17/2022

Let's honor the works and memory of Dr. King by ensuring the right to vote for all citizens. Become more informed about crucial steps to safeguard this key component of our democracy.
Visit Vote.org to learn more.
#VotingRights #MartinLutherKingJrDay #SeraileBrandingIQ

Celebrate Native American Heritage Month!

11/16/2021

November is Native American Heritage Month! It’s time to celebrate the rich histories, diverse cultures and important contributions of our nation’s first people. What started at the turn of the century as an effort to gain a day of recognition for the significant contributions the first Americans made to the establishment and growth of the U.S., has resulted in a whole month being designated for that purpose.
Webinars, gallery talks, lectures, and lesson plans are available from a range of organizations including National Gallery of Art, Smithsonian Institution, National Museum of the American Indian, National Park Service, and many more.
https://www.nativeamericanheritagemonth.gov/
#NativeAmericanHeritageMonth #NationalCongressAmericanIndians

Celebrate Hispanic Heritage Month!

9/26/2021

In honor of Hispanic Heritage Month, take a look at “The Latino Experience” - a three-hour presentation of nonfiction and fiction short films that explore a broad collection of experiences, perspectives, and points of view highlighting the diversity of the Latino/a/x community and illuminating the vibrancy of the United States and Puerto Rico.
#LatinoExperiencePBS #HispanicHeritageMonth #SeraileBrandingIQ

Celebrate ADA @ 31!

7/26/2021

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Today we recognize the 31st anniversary of the passage of the Americans with Disabilities Act (ADA). But there is still more work to be done to ensure people of all abilities have access to information. Here are some tips for marketers from @AlexaHeinrich to improve the accessibility of our social media.

Add alt text. This is probably the most important tip I can give when it comes to making your content accessible for blind and low vision users. Alt text is a physical description of the image(s) you post that an assistive device like a screen reader will pick up and say aloud to a user. Facebook, Twitter, Instagram, LinkedIn, and Pinterest all allow you to write custom alt text for your posts, which is preferred to auto-generated alt text.
Camel Case your hashtags. If you have a compound hashtag, capitalize the first letter in each word. So instead of #womeninmarketing it would be #WomenInMarketing. Capital letters, spaces, and punctuation help assistive devices and programs identify the separating words, allowing them to say compound hashtags correctly and not as one amalgamated word. You may also see this method called Pascal Case or Title Case.
Caption your videos. This should already be something we all do since captioning has been a standard best practice for years now. Whether you do closed captions (can be turned on and off) or open captions (permanently on, burned into the video), captions make your video content more accessible and more marketable since a majority of internet users watch videos with the sound off. You can easily do closed captioning through YouTube by editing the auto-captions they generate for your video or add open captions through apps like MixCaptions, Clips, Clipomatic, AutoCap, Kapwing, and Threads.
Use emojis smartly and strategically. Every emoji has a description assigned to it. This means it's usually better to put any emojis at the end of your posts and tweets to avoid their description making the rest of your content confusing for screen reader users. Sadly, this means that emojis as bullet points are probably not a good idea. If you want to double-check the description of an emoji, check out emojipedia.org.
Don't use alternative characters. I know it's super popular to use external websites to generate fancy look fonts for digital content, but those alternative characters can't always be read by assistive devices. Usually, they get skipped or turned into indistinguishable noises. It's best to stick to the fonts and formatting options already available on a platform. Forcing a font or style onto a platform can cause accessibility issues. 𝐈 𝐦𝐞𝐚𝐧 𝐝𝐨𝐢𝐧𝐠 𝐬𝐭𝐮𝐟𝐟 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬.

Time to audit our communications!

#ADA2021 #DisabilityPrideMonth #DisabilityAwareness #DisabilityInclusion

Image Credit: ADA National Network (adata.org)

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Continued Fragmentation of the Streaming Ecosystem Causing Chaos, Frustration for Consumers

6/23/2021

“As the country continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a recent Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by viewers.

Along with dominance comes accountability. Consumers are feeling the pain of chaos (too many streaming services) and fatigue as content is unpredictably fragmented across numerous, access-restricted streams.” Source: Horowitz Research

See the research summary here.

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