Seraile BrandingIQ
  • Home
  • Services
  • About
  • Free Consultation
  • Trend Blog
  • Resources
  • Contact

Make Black Friday Green - with Sales!

7/3/2017

0 Comments

 
Instigated by the frenzy of commercials and promotions, shoppers often wonder “am I getting the best deal?”  In a tongue-in-cheek campaign, appliance retailer hhgregg captured this anxiety as FOBO (Fear of Better Offers.)  Zimmerman, the agency behind the campaign, said the idea came from “research that found millennials currently experience feelings of fear that better options may exist elsewhere.”   hhgregg is positioned as the solution.

And for those who prefer to shop Cyber Monday? As noted in last week’s
NYTimes, new apps like ShopSavvy allow users to compare prices for items in brick & mortar retailers versus Amazon and other online outlets “ all in search of the best deal.”
Some questions for marketers:
  • How important is getting the best price for your prime customers?
  • How transparent is pricing for your product or service? Is it easy for consumers to choose to buy your brand?
0 Comments

    Author

    Cheryl A. Seraile an Omni-channel Marketing & Strategy Maven, with a passion for uncovering new trends and insights about consumers, demographics, culture and the world.

    Categories

    All
    Asian Americans
    Black Friday
    Black History Month
    Black Wealth
    Civil Rights Movement
    Entrepreneur
    Experiential
    FOBO
    "have-dones"
    KonMari
    Marie Kondo
    Millenials
    PBS
    Peak TV
    Sports
    Streaming
    Youtube

    RSS Feed

  • Home
  • Services
  • About
  • Free Consultation
  • Trend Blog
  • Resources
  • Contact